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“Customer reviews create a 74% increase in product conversion

Remember: 90% of customers say their buying decisions are based on reviews, but nearly 90% of people assume marketing testimonials are fake. Make your testimonials REAL with Proof Factory and build instant trust!

  • 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)
  • Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)
  • 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)
  • Website visitors are 64% more likely to buy a product on an online retail site after watching a video (ComScore)
  • People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)


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